Resources for the School Breakfast Program

School Breakfast Basics - General Information and Resources to get Started

• Serving Up a Successful School Breakfast Program - A Guide for School Breakfast Program Implementation, September 2009
• School Breakfast Fundamentals - UW Cooperative Extension Resources for School Breakfast Programs.
• School Breakfast 101 - UW Cooperative Extension Resource
• Innovative Formulas for Breakfast Success Handouts
  • Breakfast Cart
  • Breakfast in the Classroom
  • Elimination of Reduced Price Breakfast
  • Grab n' Go Breakfast
  • Mid-morning Nutrition Break
  • Universal Free Breakfast
• Food Research and Action Center (FRAC) School Breakfast Program

Marketing Breakfast

• USDA-FNS Expanding School Breakfast- Including Marketing Ideas
• Kentucky School Breakfast Marketing Guide
• Got Breakfast? - Including Breakfast Playbook
• Midwest Dairy Council: Breakfast Promotion Ideas
• National School Breakfast Week: March 8-12th, 2010

Marketing National School Breakfast Week

• School Nutrition Association: School Breakfast- Ready Set Go!

Breakfast Lessons and Activity Sheets

• Child Nutrition Outreach Program: School Breakfast the Fuel for Schools
• School Breakfast - Ready Set Go! - School Nutrition Association- Tools you can use
• Milk Marketing Board - School Foodservice Support Materials
• Oregon State Extension - Breakfast songs and lesson plans for 1st and 2nd graders
• Team Nutrition Posters
  • For Food Service Professionals
  • For Educators

Breakfast Fact Sheets, Videos and Kits

• USDA-FNS School Breakfast Webinar - originally broadcast on February 11, 2009
• USDA-FNS: School Breakfast Tool Kit
• School Nutrition Professionals: Expanding Breakfast Information
• Penn State's Project PA School Breakfast Resources Including Videos
• National Dairy Council: School Breakfast-Improving Students Mind and Bodies
• National Food Service Institute: School Breakfast A Smart Way to Start the Day
• NFSMI: School Breakfast a Smart Way to Start the Day

Breakfast Research

• An Assessment of Plate Waste within Milwaukee Public Schools' Universal Free Breakfast-in-the-Classroom February 2009
• Using Social Marketing to Promote a Universal Free Breakfast Program - University of California at Davis researchers found that parents play and important role in elementary school children’s lives, and that parents should be targeted in future school breakfast promotions.
• School Breakfast in America’s Big Cities - This Food Research and Action Center (FRAC) survey of 23 large school districts found that strategies that make breakfast part of the school day were the most effective way to reach children.

Other Sources

• Marketing the Intergenerational Breakfast Program - Department of Health and Senior Services, New Jersey
• Calendar of Fun Holidays
• Expanding School Breakfast Workshop - Free On-site Workshop Offered by the Wisconsin Milk Marketing Board
• Every Child Every Day: Re-Thinking School Breakfast - Presentation done at your school offered by the Milk Marketing Board addressing possible solutions and strategies to challenges faced in your school(s). Contact Susan Lytge at 262-432-0686 to schedule.

For questions about this information, contact Julie A. Cox (608) 267-9206

Last updated on 10/27/2009 10:33:48 AM