Marketing Education is the instructional program designed to prepare individuals for the major occupational areas within marketing and management (Gordon, 2008). Marketing, simply defined, is the selling of ideas, products and services of all kinds to identified and qualified markets.

Since Business Administration is the number one declared major of college freshmen [Source: The American Freshman: National Norms for Fall 2008, Cooperative Institution Resource Program, (UCLA, 2008)] and it accounts for 39% of all US jobs, including the largest number of career positions annually [Source: US Bureau of Labor Statistics. (2010, May 14)], it is imperative that students in Wisconsin’s high schools have access to Marketing Education programs. These programs must evolve and create new opportunities for the success of their students, schools and communities.

Marketing includes channel management, recruiting, image building, promoting, marketing information management, market planning, product service management, selling and training, financing, and communicating. Marketing is a process that can be adapted to virtually every economic, social, or public activity and is an essential ingredient in making our free enterprise system work (DECA Inc., 1992).

Marketing Education embodies competency-based instruction, the project-based method, portfolio assessment and cooperative learning. Instruction for marketing education is a combination of hard and soft skills (Gordon, 2008) where students learn occupational skills that are transferable to many careers as well as technical college and university degrees.

Tim Fandek
Education Consultant
Email: timothy.fandek@dpi.wi.gov
Phone: 608-267-9253

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Office Operations Associate

What's New in Marketing, Management, and Entrepreneurship Education

Marketing education curriculum has been in motion since the national standards launched in 2007. In order to maintain strong, rigorous marketing programs in our schools, here are resources for classroom teachers:

MBA Research States’ Connection username and password required
Wisconsin Marketing Education Standards
MBA Research (National Standards)

Marketing Initiatives

This We Believe Statement...

This document is a collaborative reflection of the current priorities in business, marketing, and information technology—imperative to education for today’s youth. In Wisconsin, Business and Information Technology and Marketing are two distinct content areas. Therefore, there are two separate sections that address the uniqueness of each content. Finally, the last section showcases the overlap and collaborative aspects of both areas that make them truly interdependent. The intent of this document is for practitioners to evaluate current programs and shape the future of these programs. The document includes the following sections:

This We Believe about the Future of Business and Information Technology in Wisconsin
This We Believe about the Future of Marketing Education in Wisconsin
In Conclusion…This We Believe about the Future of Business, Marketing, and Information Technology in Wisconsin

This document and its corresponding dissemination plan are below:

Evaluation of a program provides a basis for identifying strengths and challenges for the program and overall curriculum. Program evaluation is not done for accountability purposes; it is intended as a management and planning tool. Use the Quality Program Standards Self-Evaluation to self-assess your programs strengths and challenges.

Quality B&IT Program Standards Self-Evaluation [.doc, 502K, 9 pages]
Quality Marketing Program Standards Self-Evaluation [.doc, 589K, 12 pages]

Program Information	Resources	Associations
Mission Statement 2011-2012 Marketing Education Calendar Calendar of Events Marketing Directory 2011 ListServ Instructions Who can teach a Marketing course?	Entrepreneurship Education Marketing Model Academic Standards Marketing Skills Standards National Marketing Education Standards (Click on Curriculum and Teaching) Professional Development Teacher Licensing MMEE Career Clusters Educational Communications Board	MBA Research & Curriculum Center Consortium Consortium for Entrepreneurship Education National Entrepreneurship Week Global Entrepreneurship Week WI DECA WMEA

Some of these links may take you to non-DPI or non-DECA Websites. Linking these sites does not represent a DPI or WI DECA endorsement of the hosting agencies nor the information available at their sites.

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Last updated on 1/13/2012 11:42:21 AM