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ACP – Developing a Stakeholder Communication & Engagement Strategy

ROOM: Ballroom A

Planning and Implementation

Laura Schmidt, Strategic Advisor to the Superintendent, New Berlin SD; Anne Warchol, Community Engagement Specialist, New Berlin SD

Changing culture requires intentional and purposeful communication and community engagement. Join the SDNB in a discussion about how districts can engage internal and external stakeholders in the Academic and Career Planning process and related programs/supports. How do you build trust, remove perceived barriers, and develop solutions that meet shared objectives? This session will provide an overview of the strategies employed in the SDNB as well as some examples of campaign materials produced to date and how they are leveraged annually.