Friday, December 9, 2016
Holmen High School Dancing with the Sports Stars
This past November Holmen DECA and the Sports and Entertainment Marketing class raised $8,500 for a student suffering from bone cancer. This project was a partnership between the Holmen marketing program and the dance team. 13 dance team members and male athletes paired up for a fun night of entertainment on November 28th. Students were broke up into groups and did everything from securing sponsorship's, marketing, event management, developing tickets/programs, scripts, video production, etc. In addition to the dances students developed a promotional video, held a silent auction, bake sale, people's choice voting, and t-shirt and specialty apparel sales. This project allowed students to explore cause marketing and event planning. This project not only connects to the state and national standards for Marketing Education, Career and Technical Education but allows students to have a hands on application of concepts learned in the classroom.
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