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Wisconsin Rapids Lincoln High School

Monday, January 2, 2017

Over the course of the last two years, the Marketing Principles courses at Lincoln High School in Wisconsin Rapids have been working towards opening a school-based enterprise. Last year’s seniors worked on putting together and presenting the proposal to administration after touring and interviewing teachers and students of other school stores in the area. Once final approval was given, the planning of the store began.

This year’s Marketing Principles classes began with the remodeling of room 110 located in the front hallway, near the office and attached to the Marketing classroom. With the idea that the store would be selling school spirit and apparel items, healthy snack options, and some basic school supplies, the layout was formed. Students painted the walls and door frames, took out a display case to make room for a walk-up counter, ordered new Pepsi coolers, added a display case and various forms of shelving, and designed a counter to support the new slushy machine. Marketing Principles students also designed a logo to fit the stores name, The Wolf Den.

The store offers a variety of apparel including jogger pants, hooded sweatshirts, dry-fit athletic tops, retro baseball t-shirts, basic t-shirts, hooded tunics, fleece vests, and crewneck sweatshirts. Apparel prices range from $10 to $40. Other school spirit items include fanny packs, tumbler water bottles, squirt style water bottles, mittens, hats, phone sleeves, sunglasses, etc… All school spirit items range from $2 to $20. Healthy snacks such as granola bars, whole wheat Pop-Tarts, Go-go Squeeze Applesauce, Uncrustables, various slushy flavors (100 percent grape juice based), and other nutritious options. Healthy snacks range in price from $0.50 to $1.50. The Wolf Den has gift cards available too!

The store opened during the first week of November and has been a hit with students and staff. Not only is the Wolf Den providing the LHS community with trendy apparel and accessories and some healthy snack options, but it is providing Marketing and Business students with the opportunity to operate a small business. Students are responsible for everything: cashiering, managing employees, purchasing from vendors, product design, market research, basic accounting practices, etc...Students are learning essential skills that they will need once they leave Lincoln High School.