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Wisconsin FBLA State Leadership Conference

Wisconsin FBLA is looking forward to our 2021 State Leadership Conference scheduled for Monday, April 12 & Tuesday, April 13 in Green Bay at the Hyatt Regency Hotel & KI Convention Center. 

What's New 

  • The Wisconsin FBLA Executive Board will continue to evaluation COVID conditions to determine our ability to host this in-person event. A final decision is anticipated by the end of January 2021. Information below will be updated later this fall to reflect details for the 2021 State Leadership Conference event.

Featured Information

State Leadership Conference Overview

On April 12-13, the 2021 State Leadership Conference (SLC) will be held for the high school membership at the KI Convention Center (including the middle level at opening session).  The registration cost to attend the State Leadership Conference was $65 for all high school and middle level members. Additional high school conference fees apply to optional tour and leadership academy programs.

Who Can Attend

Chapters are permitted to register the following members to attend:  
Please Note: Each student attending the SLC must sign and submit a “Student Delegate Conduct Practices and Procedures” form. These completed forms must retained by the local chapter adviser at all times during the conference.  Each local adviser attending the conference must sign and submit a “Local Adviser Procedures and Responsibilities” form. 

  • Adviser, Chaperones, Adult Guests, and a Chapter's Nominee for Business Person of the Year
    • Note:  Adult attendees will be assigned to support conference activities - assignments will be released a few days prior to the conference.
    • Note:  The 15:1 high school and 15:2 middle level adult chaperone policy is based upon the number of registered students. 
  • High School and Middle Level Members Registered As A Participant In A Competitive Event 
    • Regional Event Qualifiers (three per event per region)
    • State Level Events Without A Regional Qualifier
      • Chapter events may have up to three registered participant per entry - Chapter events do not count toward the individual and/or team event limit.  Members will be limited to participation in one chapter event.
  • Special Delegates (there is no longer a limit on the number of special delegates per chapter for this conference; however, delegates are based upon the following criteria)
    • Legacy Academy Participants (limit of 250 based upon first-registered basis - academy participants must be non-competitors & chapters are limited four participants)
      • Future Business Educator recipients who are not registered for a competitive event should be registered to attend the Legacy Academy
      • All Special Delegates are eligible to participate in the Legacy Academy as capacity permits. 
    • State/National Officer Candidates (required to attend)
    • State/National Officer Candidate Campaign Manager (limited to 1 per chapter)
    • Newly Elected Regional Vice Presidents (required to attend)
    • Current State and Regional Officers (required to attend)
    • Foreign Exchange Students Who Are Paid FBLA Members
    • Individual Business Achievement Award Leader Level & America Level Recipients (adviser must verify BAA with the National FBLA Office by March 1)
    • Individual Community Service Award Achievement Level Recipients (adviser must verify CSA with the National FBLA Office by March 1)
    • Local Chapter Annual Business Report Representative Who Is Not Registered In A Competitive Event (limit 3 per chapter)
    • National Leadership Conference Competitive Event Qualifiers (qualifiers will be notified by the National FBLA Competitive Events Director)
      • LifeSmarts
      • Virtual Business Challenge-Finance
      • Virtual Business Challenge-Management
    • Prospective/Inactive Chapter Advisers, Potential Members (currently in grades 5-11), and School Officials. 
      • Note: Registration fees may be waived for up to five (5) school representatives to attend the State Leadership Conference with approval/registration going through the Wisconsin FBLA State Office. 
    • If a chapter has less than two (2) members eligible to attend due to the above criteria, then the chapter may register up to two (2) members to serve as Voting Delegates.  This criteria does not apply to chapters who have two or more member registered based upon the above criteria.

WI FBLA-PBL Foundation Conference Registration Credit

Conference scholarship funds are available from the Wisconsin FBLA-PBL Foundation to help offset registration costs for economically disadvantaged members. School officials may complete the WI FBLA Foundation Conference Registration Credit form.  Funds are limited to support up to 43 members to attend the State Leadership Conference and request are limited to 4 members per chapter.  

Planning Resources 

Listed below you will find all the important documents you can download and distribute to plan for SLC. 

The following planning resources from 2020 will be updated soon for 2021.

  • Middle School 2020 SLC Draft Schedule
  • High School 2020 SLC At-A-Glance Schedule (updated 9.23.19)
  • High School Tour Descriptions (all tours will have an additional cost of $5 unless noted below, capacities are listed below for each tour)
    • High School Workshop Descriptions (these no cost workshops will not require registration except for the special Let's Build a Business session - this special session will permit additional walk-in attendee as space permits)
    • Anticipated tours on Monday 2:00 - 4:00 include: Kohl Center (90), Monona Terrace (35), Epic (45) returns at 5pm, Exact Sciences (35) returns at 4:30pm, Madison College (35), American Family (20), Coliseum Tour Alliant Energy Center (20), Department of Revenue (20)
    • Anticipated tours on Tuesday 12:30 - 2:30 include: Kohl Center (90), Monona Terrace (35), Epic (45) returns at 3pm, UW Madison Business School (35), Madison College (35), American Family (20), Coliseum Tour Alliant Energy Center (20), Department of Revenue (20)
  • High School SLC 2020 Mobile App (2021 Updates Coming Later This Year)
QR code for conference app
  • Conference App! Share this link or this QR code with your conference attendees and provide the following instructions:
    • Enter your phone number
    • Download the "Guidebook App"
    • Search for "2019 Wisconsin FBLA State Leadership Conference" to access the App set up for our SLC
  • No Smart Phone? No worries! For those that do not have a Smart Phone, they can access the same information via a website using this link. They can even create an account on the website and set their own conference schedule using the website the same way in which others might use the App!

Conference Registration -- check Competitive Events Calendar and Deadlines for dates!  

High School SLC Conference Registration Information:

Middle Level SLC Conference Registration Information:

To pay for your chapter's conference registration (including Tours), please print a copy of your SLC invoices and enclose a check made payable to "Wisconsin FBLA" addressed to:

Wisconsin FBLA
125 South Webster Street
Madison, WI 53703

Lodging Information  (Updates coming soon for 2020)


New for 2020: Hotel registration will be on a first reservation system and schools will not submit a lodging request to Wisconsin FBLA. Adviser should plan to access the High School reservation link that will become active on Monday, February 10, 2020 at 4pm. 


  • Chapter are required to make lodging reservations through the middle level housing block at Holiday Inn Hotel & Suites Madison West (1109 Fourier Drive Madison) by calling directly at 608-826-0500.  The contracted rate for Wisconsin FBLA rooms is $82 for single and $92 for double.  Chapters may be required to submit tax exempt information directly to the hotel at the time reservations are made.

Adviser & Student Forms  (Updates coming soon for 2020)

Competitive Events

The following competition event information from 2019 will be updated soon for 2020.

  • Statement of Assurance Form -- ALL Regional and State Level Submission must be submitted using this online form. This form is used for entries associated with the following events: (Updated for 2020)
    • 3-D Animation
    • Digital Video Production
    • Middle Level Multimedia & Website Development.
  • Submit your SLC Pre-Judged PDF Event Submission Form for the following events:
  • American Enterprise Project
  • Business Financial Plan
  • Business Plan
  • Community Service Project
  • Future Business Leader
  • Job Interview
  • Local Chapter Annual Business Report
  • Partnership with Business Project

Who's Who Submissions

Skill Event Submissions

  • Computer Applications, Database Design & Applications, Spreadsheet Applications, and Word Processing must be submitted through the link that was emailed to each test administrator.
  • View the Handbook for Production Test Online Submission
  • All test administrators will complete the Proctor Certification Form upon the conclusion of all Skill Production Events and Online Objective Test Events.

View Wisconsin Competitive Event Guidelines online at 

2020 Open Competitive Events: Human Resources; Project Management; Web 2.0

Legacy Academy

This interactive conference offering provides unique, authentic experiences for your business students. The Legacy Academy will feature three tiers during the state conference:
     Tier 1--Innovative Leadership (Monday afternoon) led by Professional Speaker Patty Hendrickson
     Tier 2--My Personal Leadership Legacy (Monday evening) led by FBLA Treasurer, Vivian Clark
     Tier 3--Business Immersion (Tuesday morning including lunch) featuring local business leaders

Students will interact with business professionals and outstanding FBLA members from across Wisconsin. This year's experience in Madison is specifically designed to engage non-profit organizations in Madison. Legacy Academy participants will be recognized on stage at the Legacy Awards session on Monday evening. Legacy Academy participants will visit local businesses on Tuesday morning and will collaborate with local business leaders at a celebratory luncheon on Tuesday prior to the closing session.  

The Legacy Academy is targeted for sophomores and juniors but open to freshmen and seniors as well. Academy participants must be non-competitors.  Chapters are limited at registration for up to four participants as space permits. Registration is capped at 250 students (a wait list will be created if there is additional demand). There is a $10 registration fee per participant for the Legacy Academy which includes all three tiers, tours and Tuesday lunch.


Lot parking is free directly at the Alliant Energy Center. 


Future Conference Dates and Locations:

2021—Green Bay, April 12-13
2022—Madison, March 27-29 (updated January 2018)

2019 & 2020 State Leadership Conference Videos

Conference Rewind Link
2019 State Leadership Conference Rewind Videos
Password: wifbla

Photographs of competitive event award winners can be found in this Google Drive.
For questions about this information, contact David Thomas (608) 266-2348