Digital Instructional Leadership Licensure, Credential Options, and Micro-credentials

If you currently hold a 92 Instructional Coordinator License, your license is still active and will remain on file for you as long as you stay licensed. If you currently hold the 92 license you are still considered to hold an administrator license with ability to supervise DPI licensed staff.  Information about the life license conversion process is available on the TEPDL website. The certification process for supervising staff under the Educator Effectiveness program is completely different from the 92 licensing topics and managed by your local district.

Licensing and Supervision of Staff

• A district individual without the 92 Instructional Coordinator License (or any current administrative license) or with technology enterprise credentials can supervise only non-licensed staff (library aides, technology department staff, office level employees or contractors).
• A district individual who holds any DPI approved administrator (including the 92 license) can supervise DPI licensed- certified staff (librarians, educators, technology integrators, other administrative staff) in addition to any non-licensed staff.  
• Districts determine the process and requirements for the Educator Effectiveness system around the supervision of staff members.
• DPI currently offers no licensing for district technology integrators as local districts can align skill sets and needs to their local programming. In addition to eliminating the 92 Instructional Technology Coordinator License, the State Superintendent also recommended changes for the library media specialist licensure detailed on the DPI TEPDL website.

DPI encourages local districts to consider how this credential can be recognized when hiring technology leaders with either enterprise certifications or licensed administrators who add on the CETL certification who may be fulfilling technology leadership roles. Local districts have discretion on how to hire technology staff and administrators to meet the needs of their local technical and leadership teams. The CETL® can also be utilized as a district leadership professional learning opportunity to help build capacity to support strong district collaborative leadership teams.  The successful completion of this process in Wisconsin does not result in any official university credential or a DPI issued license.

What is the CoSN Certified Education Technology Leader (CETL®)

The CoSN (Consortium for School Networking) national association provides an industry-recognized certification process called the Certified Education Technology Leader (CETL®).  According to the CoSN CETL®) certification page and one-page overview brief education technology leaders, earning the CETL® certification will demonstrate to your staff, superintendent, and other stakeholders that you have mastered the knowledge and skills needed to define the vision for and successfully build 21st-century learning environments in your school district. The cohort of state leaders engages in conversations about best practices, emerging technology topics, and high-quality planning processes to leverage with district collaborative leadership teams. The rigorous CETL® certification process includes a multiple choice test based on professional reading to determine competency to complete the process with a submitted portfolio of essay responses.

Eligibility for the CoSN CETL® Certification Exam

According to the CoSN website, eligibility Requirements to sit for the CETL® exam, candidates must have a minimum of a Bachelor's degree plus four years of education technology experience or leadership experiences inclusive of technology programming. Individuals do not need to be an official CoSN member to take the exam or hold the CETL certification. The successful completion of this process in Wisconsin does not result in any official university credential or a DPI issued license. Education technology experience is defined as demonstrable experience in the three overarching skill areas of the Framework of Essential Skills of the K-12 CTO:

• Leadership and Vision
• Understanding the Educational Environment
• Managing Technology and Support Resources

The Framework of Essential Skills of the K-12 CTO for the CETL® Certification Exam (download the framework) stated on the CoSN webpage: 

• Leadership and Vision - Work closely with the executive team and stakeholders to develop a shared vision with long-term, big-picture perspectives on district goals to plan for meaningful and effective uses of technology; provide leadership when creating a vision of how technology will help meet district goals.
• Strategic Planning - Have a high-level view of the school system and work with instructional and technical teams to identify steps needed to transform the technology vision into a long-range plan, complete with specific goals, objectives, and action plans.
• Instructional Focus and Professional Development -Budget, plan, and coordinate ongoing, purposeful professional development for all staff using technologies; ensure a sufficient budget through the implementation and assessment process of emerging technologies.
• Ethics and Policies -Manage the creation, implementation, and enforcement of policies and educational programs relating to the social, legal, and ethical issues related to technology use throughout the district and modeling responsible decision-making.
• Team Building and Staffing - Play an integral role in the district’s strategic planning process; create and support cross-functional teams for decision-making, technology support, professional development, and other aspects of the district’s technology program.
• Stakeholder Focus - Build relationships with all stakeholders, taking a close look at how the district determines requirements, expectations, and preferences. Understand the key factors that lead to stakeholder satisfaction, focusing on how the district seeks knowledge, satisfaction, and loyalty of students and other stakeholders.
• Information Technology Management - Direct, coordinate, and ensure implementation of all tasks related to technical, infrastructure, standards, and integration of technology into every facet of district operations.
• Communication Systems Management - Use technology to improve communication, directing and coordinating the use of e-mail, district websites, web tools, voice mail systems, and other forms of communication to facilitate decision-making and to enhance effective communication with key stakeholders.
• Business Management - Manage the budget and serve as a strong business leader who guides purchasing decisions, determines the return on investment for all technology implementations, and fosters good relationships with vendors, potential funders, and other key groups.
• Data Management - Manage the establishment and maintenance of systems and tools for gathering, mining, integrating, and reporting data in usable and meaningful ways to produce an information culture in which data management is critical to strategic planning.

How can Local Districts Support CETL® Leaders in the Certification Process and District Compensation Models?

Local districts are encouraged to consider the CoSN-WETL membership (district membership) and participation of leaders as an essential community of practice to build capacity in digital leadership.  Additionally, districts can help assist leaders in payment of testing fees (reimbursed by Wisconsin partners after successful completion) and time for leaders to prepare for the certification exam and write the portfolio responses.  Additionally, districts may consider additional compensation in recognizing this national credential as a professional advancement versus a university course or advanced degree. Individuals may use this process as part of their PDP submission as evidence of professional learning and collaboration.  Districts are highly encouraged to leverage the CoSN resources and state professional learning activities for their leadership teams.