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Financial Literacy Education: A Heroic Calling

Friday, April 21, 2017

It turns out seeing his dad in tears for the first and only time marked the beginning of Joel Chrisler’s journey to being a financial literacy champion.

Watching as the family farm went bankrupt, Chrisler - now a social studies teacher at Sauk Prairie High School - thought to himself that there had to be “lessons that we can be taught so these things don’t have to happen to people.”

Chrisler is a member of the Governor’s Council on Financial Literacy. He appears in a new video, Be a Financial Literacy Hero, produced by the Department of Public Instruction in partnership with the council.

April 22-29, 2017 is Money Smart week and provides a great opportunity to share and reflect on the video. In his proclamation, State Superintendent Tony Evers urges folks to “promote the role that personal financial literacy education has in producing engaged, successful college- and career-ready students.”

The video also tells the story of Wendasha Brown, a Milwaukee Public Schools graduate who took control of her life after participating in the Money Smart program of Make a Difference - Wisconsin.

“I used to be in and out of trouble,” she says.

“It gets hard, especially being a teen. You get tempted to want to spend money.”

But at the end of the video, she’s proudly showing off her first car. “I was saving,” she says. “Saving for a long time.”

For more information on how to be a personal financial literacy champion, visit