A 3-year national public service campaign to promote digital literacy is launching, called EveryoneOn, launched on March 21, 2013.
The program has great potential to raise awareness about the role libraries play in digital learning, and provides a means to extend those services to more citizens of Wisconsin.
This project is a collaboration between the Department of Public Instruction, Connect2Compete (C2C), the American Library Association, the Institute of Museums and Library Services (IMLS), OCLC, the Ad Council, and many private corporations.
Objective: For all Americans:
- To have access to free digital literacy training, online or in person;
- To use technology to access information, educational content, and prepare for a 21st century workforce.
The project encourages public libraries to:
Teach digital literacy to citizens in your community, and encourage participation through the ads run by the Ad Council and other press resources.
Launch date: March 21, 2013.
Why: Public libraries are asked to participate because they already teach people to use computers. The project can benefit the library by raising awareness of the importance of the public library in providing free public access technology and training. Through the effort, we can build stronger communities and stronger libraries.
Public libraries are fundamental to the success of this effort because of their demonstrated commitment to providing free access to the Internet as well as to supporting digital literacy; e.g., computer skills, searching for information, using e-books, and applying for jobs online.
Overview: Information about this collaboration in Wisconsin
- A web-based SlideShare of the PowerPoint presentation is available at: http://www.slideshare.net/WiRL3/everyoneon
- On July 18, WebJunction posted concise information on their blog, along with a link to a one hour recorded webinar describing the project and other resources
The National Campaign
This is a multi-year effort. There is no obligation for any library/organization to have to do specific activities related to the campaign. Media outreach will build throughout the year and efforts will continue through 2014. The campaign is national, and all media outlets will be invited to use the PSAs to promote the importance of digital literacy in local communities.
On 3/21, general public services announcements (PSAs), including TV, radio, print, billboard and mobile PSAs, were distributed to media across the country to voluntarily air/display as part of their commitments to public service. But initially, the thrust of the EveryoneOn campaign will focus on a few markets, then expanded to other regions--launch events will be hosted by C2C in Los Angeles, Chicago, and Philadelphia, (these will kick off the national campaign). The content captured at these events will be used to create additional PSAs that will become available later in year one—a strategy aimed at establishing personal relevance in the most effective manner.
Because Chicago and St. Paul are among the initial targeted markets, there may be some media spill-over into southeast and northwest Wisconsin. You are welcome and encouraged to kick off your own local event(s), whether now, or throughout the year.
- Campaign public service announcement (PSA) components will include TV, radio, print, billboard and mobile PSAs directing people to the EveryoneOn.org website, a mobile text short code, and a 1-800# to help people locate free digital literacy training classes and online training resources.
- Resources, including PSAs, posters, banners, and customizable campaign materials are available on the Ad Council site for everyoneon, here.
Offering computer training to the public
- DigitalLearn.org is a new tool and resource for digital literacy support managed by the Public Library Association with a grant from the Institute of Museum and Library Services.
- The Goodwill Foundation's excellent, free computer learning resources, http://www.gcflearnfree.org
- BadgerLearn has some resources for online computer training options. A partial list of those can be found here.
- Your regional library system may be able to help your public library develop a program that is appropriate for your library.
- DigitalLiteracy.gov has tools in tabs for trainers, job seekers, and basic digital literacy.
- Microsoft Digital Literacy offers several arrays of course packages that include a variety of digital training topics:
- The Basic curriculum covers the value of computers and the Internet in our society, as well as how to use a mouse and keyboard.
- The Standard curriculum is organized in several flavors, depending on the operating system and software package (they are oriented to Microsoft products, but cover general concepts).
- The Advanced curriculum includes four courses that cover creating an e-mail account, writing a resume, finding and evaluating sources on the Web, and using social networking.
Resources for libraries
- The EveryoneOn website includes a training locator tool to help users find free digital literacy training courses, public computer access, and/or WiFi hotspots in their area, which includes public libraries and all participating partners such as Goodwill International, 4H, public computer centers, and American Job Centers.
- The EveryoneOn website features an online toolkit/resource center containing training materials, instructional guides for localizing the EveryoneOn campaign, PSAs, social media, PR materials, and downloadable campaign collateral (brochures, posters, etc.). These materials will be print ready and in most cases, customizable for any library.
- DigitalLearn.org has developed resources for librarians and others who teach digital literacy. You can sign up for updates as they become available.
- Premium materials will be available through EveryoneOn for special events:
- small, fun giveaways; e.g., USB flash drives, t-shirts, stickers, pens, mouse pads, bookmarks;
- informational and promotional materials (preprinted posters, palm cards, postcards, table tents, brochures);
- window clings
- COSLA (Chief Officers of State Library Agencies) has developed, with support from the Bill & Melinda Gates Foundation, a Reference Guide to National Projects: Digital Literacy, Broadband Adoption, and Digital Inclusion that provides information on this and other national projects related to digital literacy in libraries. Note that not all projects will apply to Wisconsin, and some are in very early state of development or investigation.