Wednesday, May 12, 2021
Members of the WI Library System Marketing Cohort and I are asking for your help today. As part of the Libraries Activating Workforce Development Skills (LAWDS) program, a statewide marketing effort will be rolled out as libraries continue to add services for their communities.
Once the majority of public libraries are again open to the public for a full, or near-full, range of services, that marketing campaign will reach out across the state to communicate with people looking for work, or scaling up their careers, or needing assistance with Unemployment Insurance. As part of that effort, libraries will be provided with an easy-to-use toolkit to help spread the message within their communities.
The following survey (also linked below) will be used by KW2, the marketing firm creating the toolkit, to help identify communication tools that can help you and your library communicate two important messages within your community. The marketing effort will
- drive seekers to workforce tools at JobCenterofWisconsin.com and
- let people know they can access workforce tools at their local public library.
To help us provide you the right toolkit for your marketing efforts, please take this short survey by Monday, May 24. Thank you for your assistance! -Cindy
Survey link: https://www.surveymonkey.com/r/HR3HVM2