Brands That Define Wisconsin

The topic of "Brands That Define Wisconsin" may be applicable to numerous K-12 business and information technology education courses.  Whether it is simply economic awareness or diving deeper into discussions about brand development, our student learners may benefit from a new literacy resource.  The Wisconsin 100 simply put spotlights 100-word stories, 100-second videos on topics of intrigue.  This approach is certainly an innovative approach to concise writing with a focus on reader behaviors.  For example, did you know that a recent Boomerang study reported that the optimal length of an email is between 50 to 125 words as this format generated the best response rate at just above 50%.  Similarly, a Constant Contact study reinforced reader behaviors for text with approximately 20 lines of text (approximately 200 words) with the highest click-through rates.  

The recent issue by The Wisconsin 100 highlights "Brands That Define Wisconsin."  The stories, photos, videos and podcasts contained herein are written by The 100 Companies LLC and its members for the benefit of its members, partners, sponsors, clients and readers.  Students who are in the early stages of exploring academic and career plans, may be driven by these short stories to learn more about career opportunities in Wisconsin's dynamic industries.  Check out this month's "Brands That Define Wisconsin" to learn more about this innovative communication style that highlights iconic companies from American Girl, Epic Systems, Kohler Co., Carmex, Milwaukee Tools, Lands End, Gardetto's, Acuity Insurance and more. 

Not only may this be an engaging opportunity for students to learn more about Wisconsin, but also inspire school faculty to consider how we communicate our school and district branding to our community.  Here is our Wisconsin 100-word story:

Our Wisconsin Career and Technical Education (CTE) community has embraced the slogan "Learning that Works for Wisconsin."  Wisconsin CTE success stories highlight alumni and teachers.  Wisconsin also celebrates CTE Month spotlighting the national celebration every February.   The Business Friends of Education was redesigned last year to recognize the significant network of businesses and organizations who support their local schools and work to raise the collective interest of business-education partnerships. Our business and information technology programs thrive through the relationships to Academic & Technical Skills, Work-Based Learning, along with Leadership and 21st Century Skills connections to Future Business Leaders of America.