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Marketing Toolkit

tools iconShine a light on your library’s job seeker resources. Don’t wait for the media to come to you!

Drive local job seekers to or their public library using a wide variety of customizable Canva communication materials. Includes information about how to present a story, press release, PSA, and more to your local media partners.




Top 3 Most Important Action Items

  1. Place the Square Website Button330x180 Website Button400x240 Website Button, or 550x300 Website Button on the library's website, linked to
  2. Complete and implement the Workforce Resources Inventory for Libraries on your website and with staff
  3. Assign staff to watch the training webinars

About the Toolkit's Design Platform

These items have been created in Canva to allow for customization. Canva is a popular online design platform that offers the option of free and paid-subscription accounts.

Print Items


Items for Contacting Press

Press Release Template to customize and share with local media outlets

PSA Script to use in a social media post, local public access video, etc.

Media Story Pitch to share with local members of the press