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WI School Breakfast Challenge

Wisconsin School Breakfast Challenge

During the month of February, the Wisconsin Department of Public Instruction (DPI) School Nutrition Team partnered with Hunger Task Force (HTF), Share Our Strength’s No Kid Hungry (NKH) and the School Nutrition Association (SNA) of Wisconsin to promote breakfast in schools through the Wisconsin School Breakfast Challenge. Schools worked hard to complete activities in the categories of Nutritional Quality, Farm to School, Community Involvement, School Administrator Involvement, Marketing and Social Media, and Student Engagement to score points to win prizes. We saw the most participation in our Colby Cheese group which consisted of district sizes larger than 875 students. Winners were announced during National School Breakfast Week (NSBW), March 6-10th. Congratulations to our winners: Stevens Point Area Senior High and PJ Jacobs Junior High; Oconto Elementary, Middle, and High School; and Kenosha Lutheran Academy! They served up some eggcellent breakfasts.

Thank you to all those who participated! We hope that you saw more engagement and participation at breakfast. Even though the challenge is over and National School Breakfast week has passed, the fun doesn’t have to stop there! Anyone can use the activities from the challenge such as serving up a hot breakfast item, getting local community groups or administrators to come have breakfast, having students create posters, creating theme days, and gauging student interest in entrees through surveys or tasting tables to increase participation at breakfast. As we witnessed during the challenge, the more involvement from the school community, the more participation and fun can be had at breakfast. We look forward to next year’s challenge - it’s never too early to prepare! For questions and ideas about how to promote your program, contact

Colorful poster with a rainbow and pictures of breakfast item

Photo courtesy of Stevens Point Area School District

Five colorful green and gold parfaits

Photo courtesy of Stevens Point Area School District