School Breakfast Program Resources

Creating a Great Breakfast Program: The Basics

Energize your Day with School Breakfast - Marketing your Program (USDA) - information on starting or expanding a breakfast program, menu planning, designing a marketing plan, financial planning, surveys, flyers, brochures, posters and other promotional pieces.
Infographic: MyPlate Guide To School Breakfast (USDA)
School Breakfast Program Brochure - promotional brochure intended for caregivers and families

Letters to Parents

Promotional Ideas by Grade

For breakfast menu planning tools, visit the Menu Planning webpage.
Dairy Farmers of Wisconsin - Dairy Farmers of Wisconsin partners with schools throughout the state to help them reach their wellness goals, create healthier school environments, and build a love of dairy among students through education.
- Programs, Lessons, and Dairy Fun
FRAC (Food Research & Action Center) - FRAC, a national, nonprofit organization, conducts research to document the extent of hunger, its impact, and provides effective solutions.
- Click the link above and scroll to the bottom for tools and resources, including the School Breakfast Scorecard.
Breakfast Encourages Students to Thrive - school breakfast resources from the Minnesota Department of Education. Includes information on how to add the School Breakfast Program in your Local Wellness Policy, run a cost effective program and more!

Have a breakfast success story or a question, comment, or concern? Contact DPISBP@dpi.wi.gov