Building a Breakfast Menu
- Breakfast In a Nutshell (Spanish)
- Breakfast Meal Pattern Table
- Offering Smoothies as Part of Reimbursable School Meals (USDA)
- Offering Meats and Meat Alternates at School Breakfast (USDA)
- Substitution of Vegetables for Fruit Flexibility in the School Breakfast Program SP 02-2025, USDA, 10/07/24
For additional breakfast menu planning tools, visit the Menu Planning webpage.
Tips for Reducing Sugar at Breakfast
For self-guided e-learnings on the breakfast meal pattern, offer versus serve, and understanding added sugars at breakfast, visit the School Nutrition Online Learning Library.
Breakfast Service and Financial Models
Breakfast Service Models
- Breakfast in the Classroom is associated with higher breakfast participation. Breakfast can be delivered to the classroom, picked up by students in the cafeteria and brought back to the classroom, or can be picked up by a teacher or student representative and taken back to the classroom.
- Grab n' Go Breakfast is a fast nutrition option for students on the go. Breakfast may be pre-bagged containing the required components, or individual breakfast components may be set out for students to select and put into their bags.
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Second Chance Breakfast is a great option for students who may not be hungry first thing in the morning. Second chance breakfast may be served during a mid-morning break around 9-10am.
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Breakfast Carts are mobile serving areas that allow students to conveniently pick up packaged breakfasts from high traffic areas, such as hallways, entryways, classrooms, or cafeterias. Students can eat in the cafeteria, the classroom or in a common area before and/or after the bell has rung.
Financial Models
- Universal Free Breakfast
- Universal Free Breakfast Cost Analysis Tool
- Elimination of Reduced Price Breakfast
- School Breakfast Program Cost/Benefit Analysis: Achieving a Profitable SBP - UW Extension, Family Living Program
Comparison Charts
Marketing Your School Breakfast Program
Marketing your Breakfast Program
- School Breakfast Program Marketing Resources (USDA) - information on starting or expanding a breakfast program, menu planning, designing a marketing plan, financial planning, surveys, flyers, brochures, posters and other promotional pieces.
- Infographic: MyPlate Guide To School Breakfast (USDA)
- School Breakfast Program Brochure - promotional brochure intended for caregivers and families
- Promotional Ideas
Promoting Your Program to Parents
Social Media
- Visit the Marketing Your Program Webpage for social media templates and example posts.
Promotional Videos
Additional Resources
- Dairy Farmers of Wisconsin - Dairy Farmers of Wisconsin partners with schools throughout the state to help them reach their wellness goals, create healthier school environments, and build a love of dairy among students through education.
- FRAC (Food Research & Action Center) - FRAC, a national, nonprofit organization, conducts research to document the extent of hunger, its impact, and provides effective solutions.
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Click the link above and scroll to the bottom for tools and resources, including the School Breakfast Scorecard.
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Breakfast Encourages Students to Thrive - school breakfast resources from the Minnesota Department of Education. Includes information on how to add the School Breakfast Program in your Local Wellness Policy, run a cost effective program and more!
Contact
Have a breakfast success story or a question, comment, or concern? Contact DPISBP@dpi.wi.gov