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School Breakfast Program (SBP)


School Breakfast Program

More than 8.1 million children across the United States start their day with the School Breakfast Program, a Federal program that provides States with cash assistance for non-profit breakfast programs in schools and residential child care institutions.

a good breakfast can make or break your day quote

-John Muir Middle School

School breakfast is healthy, convenient, and helps students do well in school. Research shows that eating breakfast leads to:

  • Improved academic performance, focus and behavior
  • Higher scores on standardized tests
  • Reduced rates of nurse visits

 Read more about the benefits of school breakfast and why school breakfast matters!

Breakfast Resources

For information about different service and financial models and promotional materials visit the School Breakfast Resources webpage.

National School Breakfast Week (NSBW) - March 7-11, 2022

national school breakfast week logo

Mark your calendar for National School Breakfast Week! The #NSBW22 theme is "Take Off with School Breakfast," a fun way to promote your super-powered school breakfast program to students, parents and stakeholders! Please visit the National School Breakfast Week webpage for all the details.

Wisconsin School Breakfast Challenge

The Wisconsin School Breakfast Challenge is a state-wide competition to increase participation in the School Breakfast Program (or to start a new program). Schools are encouraged to engage with students, school staff and parents to promote the benefits of eating a healthy breakfast at school. The competition runs from December through March and all participating schools have the chance to win money and prizes.

Unfortunately, due to the COVID-19 public health emergency and the implementation of virtual learning at many schools across the state, the 2020-2021 School Breakfast Challenge has been canceled. Our heartfelt thanks to all the foodservice professionals and administrators who continue to persevere through adversity to ensure that Wisconsin’s students get the breakfasts they deserve!

Please visit the Wisconsin School Breakfast Challenge webpage for the results of the 2019-2020 School Breakfast Challenge.

Severe Need Breakfast

A school is eligible for severe need reimbursement if 40% or more of the student lunches served at the school in the second preceding school year were served free or at a reduced price. Severe need payment is made on an individual school building basis. Regulations require documentation of eligibility to be maintained on file by the school agency for periodic review. Severe Need Breakfast request submission and approval is now part of the DPI SNT annual online contract renewal.

    School Breakfast Statistics

    Visit the Program Statistics page for various data reports relating to the School Breakfast Program.


    For questions about starting a School Breakfast Program, contact