Marketing Your Program

Overview

Marketing is one of the key factors to success in your school meals program. It refers to all the activities your SFA does to promote and sell products or services to consumers, aka the students. At the most basic level, the goal of marketing is to match your products and services to the customers you aim to serve. When this happens, both your SFA and students benefit.

Use this page to find tools and resources to market your program and show how Wisconsin School Meals Rock!

The Customer Experience

The Customer Experience refers to the relationship between the business (your SFA) and its customers (your students). It involves every way that a student interacts with your program, irregardless of how brief. The time a student spends in and with your program shapes their perception and feelings about your products and services.

Ready to take your students on an unforgettable school meals experience? View the Customer Experience Handout below for tips and tricks to revolutionize your program.

Customer Experience Handout

Events

School Nutrition Calendar of Events

Resources

Marketing School Meal Programs In a Nutshell
The Meal Appeal Self-Assessment is a tool that can be used to evaluate your cafeteria and identify strategies for implementation to improve participation in your school nutrition programs.
The Wisconsin School Meals Rock! brochures contain facts about the National School Lunch Program and School Breakfast Program, dispels common meal myths, and provide the benefits of participating in school meal programs.
- Let's Do Lunch Brochure
- Get School Breakfast Brochure
Home Grown: Tastes of Wisconsin Taste Test Guide provides information and resources for conducting a successful taste test with students.

Videos

Around the World in 80 Trays

Participating in Around the World in 80 Trays is just another way Wisconsin School Meals Rock!

Healthy Eating

Introduction to the idea of a healthy eating style, and instruction on how to choose one, featuring MyPlate, school meals, and more.

Farm to School

See the powerful financial, academic, and nutritious benefits of gardens. Washburn School District is making Wisconsin School Meals Rock!

Student-grown produce, local foods, an executive chef and dietitian leadership. See how Plymouth School District is making Wisconsin School Meals Rock!

School Breakfast

A parent, teacher, and educators from Wisconsin say they've seen what school breakfast can do for families and students.

Higher grades, better behavior, more participation — all grade levels benefit in districts like Black River Falls and Monona Grove.

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